The Hike of Mobile Apps in 2021

Mobile apps found super valuable response amid pandemic as they’re meant to lead the game in the next future. According to e-Marketers, by 2021, sales through mobile apps will hold a 54 percent share of all retail e-commerce business in a global sphere.

mobile apps

Insider Intelligence forecasts that m-commerce will leverage its usage in 2021 & will blow up to $284 billion, or 45% of the total U.S. e-commerce market.

We will clear for you the complex difference between e-commerce and m-commerce. In short, m-commerce involves shopping via mobiles (a smartphone), while e-commerce involves buying online via computer. M-commerce is poised to explode into the mainstream due to a host of technological strides that make it simpler for people to shop on their phones.

The Horizon’s Foresight

“A mobile app can refresh your consumer service, apart from improving the product sales and brand visibility. An app ensures a clear display of products and services every time users reach it. Customers can go through the same ambiance of an interface, no matter which page they choose to visit”.

foresight image

The M-commerce Benefits

M-commerce has the power to become a better medium for shopping and to replace user shopping habits. Consumers are more reliant on digital media than ever. Horizon’s researchers predict that mobile has now evolved into the most favored channel for online shopping.

online shopping

The mobile apps and the online shopping trend have taken Social media sites such as Facebook, Twitter, and Pinterest by storm. They all launched “buy options” that lets users make purchases without wandering with their shopping carts. A one-click checkout is also a handy option by various retailers.

As mobile app practice continues to grow, it will contribute by large to the brand’s profit, especially with Millennials and Gen Zers have mobile in their hands. These tech-savvy buyers can boost volume as they’re more indulge in shopping from their smartphones.

m-commerce value graph

Brands Prefer Apps

Due to their unusual convenience, mobile apps have become paramount for brands to build identity and connect with their consumers.

“A mobile app can make money for you even when you are asleep,” stated by Horizon’s CEO.

Branded shopping apps built for smartphones or tablets empower consumers with the best mobile experience from anyplace, whether they’re on the couch with a mug of coffee or at some working place.

Brands with Engaging Mobile Apps

  • L’Oréal

The L’Oréal Makeup Genius app adopts advanced facial projecting tech to turn the phone camera into a virtual mirror. The L’Oréal app scans human face and provides virtual makeover and fit on specific products. Millions of users in the US, France, and China have also reckoned the app.

Loreal paris

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  • Ikea

Ikea app enables customers to take a picture of a place where they are keen to shift the furniture. By using the app, you can virtually install Ikea furniture at that place to see how it goes with the room. Unsurprisingly, that boost interest and lets the customer make a bee-line to the product when they reach the store. The app has streamlined users’ decision-making and purchasing methods. The app has been downloaded nearly 8.5m times across the world.

IKEA logo

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  • Starbucks

Starbucks launched their mobile app in 2009, which let users find nearby coffee shops, read about types and coffee brews, or suggest their personal drinks. Starbucks expanded its digital power by introducing a loyalty program for smartphone users with Card Mobile App. The total Starbucks Mobile App Download Now Counts 16.8M worldwide.

Starbucks store

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  • Volkswagen

Volkswagen’s SmileDrive app allows users to create exciting travelogues having driven details, like miles traveled, weather, and time spent on the road. It can connect via Bluetooth to any car even, Fiats and Ferraris, and works in the background during the drive. More than a million users have contested its beyond the time service across the globe.

Volkswagen logo

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  • Farfetch 

The Farfetch app is leverage to people’s needs. The app has five main menu items. Homepages lead to a current sale, a CTA to “Shop Clothing,” and categories for latest products, shoes, in-season apparel, and different brand and accessory types. A standout “Recommended For You” section suggests before viewed items — useful for keeping them top-of-mind. 

Wishlist: The “Wishlist” zone will give you the pleasure to store your favorite pieces. The “Get inspired” link takes you back to the home screen to explore shopping by recommendation, category, designers, etc. The Farfetch mobile app has unlimited downloads of 1M, counting 700k iOS downloads and 400k Android downloads. The brand has a total of 15 apps, 6 iOS and 9 Android apps.

farfetch logo

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The Impact of Mobile Apps in Everyday Life

The impact of mobile apps on our domestic life and activities is unending. It has become the pain point for individuals and businesses alike, courtesy of the many unbelievable features and opportunities that mobile offers.

The increasing growth of mobile tech, exposure to high-speed internet, and the unusual communicative interface result in a whole level of unique and innovative experience in M-commerce. This is get-at-able through the constant development of mobile apps.

mobile usage graph image

Mobile apps are infinite that crosscut all walks of life. Also, people demand these apps for an effortless lifestyle and living. At the moment, the extensive mobile apps impact education, communication, social media, e-commerce money-making, banking, & many branches of life.

     i. Apps for Communication

Communication apps such as Skype, WeChat, Facebook, WhatsApp, and Instagram are great for communication with our families and loved ones. 

Due to the app, mobile phones have now become an integral part of spending time or reach your favorite product at any time.

Courtesy of several apps like alerts, reminders, to-do-lists could be fed to our needs and requirements, thus turning life more pleasant, easier, and prolific.

communication apps

     ii. Apps for Entertainment

The surge in the use of social media has now become a trending topic for marketers. Mobile apps have transformed social media sites into a business circle rather than just a medium of entertainment or chit chat.

Brands have widened their eyes to these apps as the most effective marketing tools for business by paving the way through installing these apps. The mobile apps offer multiple leisure activities such as video, games, and music apps to the users. Hence, they also turn out to be the source of human relaxation & amusement like Netflix, Ted, Pandora Music, YouTube & more.

There are also reading apps- Amazon, Goodreads, Apple Books, Libby by Overdrive, allow people to find their best source of reading by simply download the app with a single click. The user then read, save or download any kind of featured version from the desktop of their smartphones instead of filling their bookshelves with heavy packs of volumes.

mobile usage pie chart

     iii. Apps for Education

How about education apps? Countless leading app development companies and masterminds have designed educational apps that have deeply impacted societies on the earth. The apps are loved and cherished by educationists, teachers, students, pro-learners because of their easy-to-use feature as well.

E-Books, E-library, Interactive Encyclopedias, Education Videos & Games, etc., are all open-source and quality educational materials that would be likely to access in a library.

These are the all-time famous educational apps for the users: EdX, Google Play Books, Quizlet, Google Socratic, YouTube, Khan Academy & more.

man with laptop

To Conclude

The brands are looking ahead to continually update their mobile apps for a superlative user experience. Not just for adaptability with the best OPS and API’s but also to indulge emerging technologies like artificial intelligence (AI) or machine learning, AR/VR, blockchain, or other leading experiences.

Further, as the infrastructure backing mobile experiences upgrades – 5G connections that are 100 times quick than 4G LTE, for part – get ready that seismic shifts in mobile experience will arise.