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About Advertising

Advertising plays a vital role in modern-day life. It shapes the views of society and surely influences consumer behavior.

It enables consumers to contend with a vast amount of information and let them choose, drive conclusions, or make great decisions.

Advertising is one of the best and basic ingredients in today’s business climate. It is imperative for the industries to boost their brands or services through various advertising tools.

Consider business advertising, as it allows the customer to show the product effectively to turn the whole situation around the buyer into a real emotional stimulus.

The main goal of advertising a specific product or service is to attract the consumer and analyze its impact on consumer response. It can be determined by many factors like the behavioral factors play the key role.

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Swinging Trends of Advertising

The expedition of modern technology and its evolution has changed the dynamics of marketing and advertising in 2020. To compete with the latest advertising trends, we have to move at the same breakneck pace.

There are many exciting ways like constant streamline, new techniques, and new algorithms that a digital marketer should use to stay in the lead game. So, being conscious of rising or continuing trends of a market world is vital to hold the flag of dominance in 2020.

With a brand-new decade fast approaching, get amazed with the top marketing trends of the year 2020:

Artificial Intelligence

Get up from a nap as this is the time to raise your business standards. The decade is beholding the dominance of artificial intelligence (AI) in each appropriate field of occupation in the world.

AI has transformed as the heart of global businesses in the current time, and it’s already taking over multiple jobs in the world.

Let’s take case studies of some of the business world’s giants who are using AI most efficiently.

       I. Alibaba

If you want to do shopping online, then choose Alibaba- a Chinese company & the world’s largest e-commerce platform, the biggest from Amazon and eBay alone. They have adopted AI to predict what customers want to purchase and what interests them.

The other way Alibaba applies artificial intelligence is through the City Brain project to create smart cities. The company uses AI algorithms to help lessen traffic jams by controlling every vehicle in the town.

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China’s City Brain Project

     II. Facebook

Facebook uses artificial intelligence and deep learning to form its disordered data. The IT technicians use Deep Text, a text recognition engine, to automatically read and interpret the millions of posts (in various languages).

This social media titan also uses the Deep Face feature to identify the user’s photo shared on their app. This technology is so real and advanced at facial recognition than people.

Google Smart Bidding Ads

Onboard digital marketers are already familiar with cybernation, but now Google Ads by Google will likely lead to automation, and smart bidding becomes a routine method by digital experts.

The smart bidding process can optimize your bids and gives you many new skills to maximize your conversion, includes:

  • The talent to opt conversion action at the campaign level
  • The facility to change your bids at the time of start or end of the campaign
  • You can optimize bids over multiple campaigns with a preferred set of conversion activities

Besides, there are various green trends that can lick your mouth, but it doesn’t show that all the past ways have become obsolete. But, there are countless marketing trends of the past that are expected to continue into 2020.

High Interactive Content

Today buyers need impressive interactivity through online shopping or e-commerce platforms. Besides, a whopping 90% of people are searching for more visual and appealing content. There are a couple of reasons for this preference:

  • Interactive or winning content is crucial and entail, as it stands out best.
  • The fresh content will keep the users to stay longer on your web pages.
  • It can boost the value of your brand and services, urge the customer interests, and is immensely shareable as well.

Advertising in the USA

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Advertising occupies one of the core places in American society. There are three basic bedrock principles that formed the U.S. nation’s advertising culture, including freedom of speech, competition, and personal choice. Since colonial times, this medium of information has served the country in a pleasing way about the open or market-based economy.

Advertising is a real force in American society. It comprises of three core benefits:

    I. Economic Growth

To target your desired audience in the current hi-tech times, a business must reach consumers in a potent way, providing them access to the market’s trendy products and services.

The reputable consulting firm IHS Economics & Country Risk has released a study in 2015. It stated that advertising contributed $3.4 trillion to the U.S. GDP in 2014, covering 19 percent of the nation’s overall economic output.

Retail and Manufacturing: America’s manufacturers and retailers avail advertising to the comprehensive end. The agencies and content creators advertise and purchase campaigns over the media spectrum. For instance, an auto company uses advertising to exhibit a new line of fuel-saving cars.

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II. Promotes a Wide Array of Media choices

Advertising plays a key role in promoting plenty of information, as it provides the economic foundation for the mounting array of media and web services accessible to U.S. consumers.

Wireless broadcasting like radio and television solely depends upon the revenue achieved by advertising time and space.

Advertising also paved the way for various other media options such as the Internet, mobile media, newspapers, magazines, and vast cord television segments. It derives the main chunk of their revenue.

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III. Educates the People

Advertising enhances intellectual power as well as makes the public aware of the ongoing trends in the world. More, it educates them about subjects that can influence their lives.

To recognize the power of informative advertising, the industry voluntarily gives billions of creative and media resources per year. The Ad Council and other civil services are responsible to sort various issues for high-visibility campaigns.

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US Advertising & COVID-19 Scenario

The wave of coronavirus (COVID-19) has forced instant, far-reaching lifestyle shifts for the American people. It’s unlikely that these consumers’ lives will return to normal in the next.

As consumers have shifted their media and shopping habits to manage their lives within the pandemic. These shifts are likely turning embedded as part of the brand-new era that will emerge as the country’s restoration.

Advertisers have undergone similar whiplash as much of the financial situation has come to a halt. Met with uncertainty about the future, many firms are reacting by trying to freeze all actions, from hiring to branding.

Adaptation will be the core to survival, and the marketers who can strategically evolve their plan in shifting consumer behaviors now will rule the game when customers find post-covid balance.

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US Advertising Outlook -2019-2023

In 2019, PwC – a legal firm that manages the tax & audit of the companies. The brand has issued its yearly Global Entertainment & Media Outlook report, comprehensive research that contains projections for online and offline advertising markets by 2023.

Below mentioned are the major media campaigns covered by PwC in terms of revenues, ordered by proposed size in 2023, and special to the US.

Online Advertising

Online advertising stunts TV advertising in terms of spend – and the gap is exceeding per year. Estimates for 2018’s online advertisement was $107.5 billion, a total more than $36 billion than television ($71.0 billion).

PwC predicts in 2019 that online advertising will touch $123.1 billion – more than $50 billion above the TV, which remains flat mainly.

The latest surveys predict a robust 8.4% compound annual growth rate (CAGR) from 2018 till 2023, by which time the online advertising market in the US might hit $160.8 billion. This would turn the spending on online advertising twice as high as TV at that time.

TV Advertising

2019’s TV advertising values ($70.6 billion) were a bit lower than 2018’s ($71.0 billion) in that latest release.

In general, a slight growth for TV is just predicted to 2023, as the market scope is supposed to be $72.2 billion – a 0.3% deviation in the CAGR for 2018 to 2023.

These figures have been reviewed once again from last year’s advertising budget. Traditional TV remains in decline – and also as Gen X is now giving more time to mobile devices than they are with the conventional box.

In the meantime, in the broadcast TV advertising part, average growth is expected to be low – by a CAGR of 0% as a whole.

Magazine Advertising

Consumer magazines & Trade magazines are the two vital segments of magazine advertising. In 2019, the consumer magazine ad market had touched $15.6 billion but will drop to $13.9 billion in 2023.

The compound annual decline was 2.8%, which is more realistic than the 5-year price expected last year, which was 2.2%.

Digital consumer ad magazine has seen a growth of $6.6 billion in 2019 and is predicted to rise to $7.6 billion by 2023. Its CAGR is proposed to be 3.9%, and its spending is forecast to exceed print ad earnings in 2022.

These envision growth rates are notably low on the predictions provided in earlier studies. For example, the 5-year CAGR for digital consumer magazine ads in 2018 was fixed at 4.4%, while in 2017, an optimistic 13.1% was foretold.

Radio Advertising

The demand for radio advertising might remain a bit flat through 2023 due to the Americans’ interest in AM/FM – since most often, it provides fun while driving a car.

The total ad amount of radio will increase from $17.9 billion in 2019 to $18.4 billion in 2023. The CAGR from 2018-2023 might be at around 0.7%.

Since the radio stations via traditional broadcast provide fun to the people, advertising by this medium will enjoy the lion’s share of ($16.2 billion) in 2023.

Newspaper Advertising

Newspaper advertising has also seen a fall in ad spend – one of the two ad markets which forecast to drop. In 2016, digital ad returns for consumer magazines exceeded those of newspapers and were set much substantial.

Besides, newspaper advertising is supposed to decline from $14.8b in 2019 to $12.3b in 2023. The 5-year annual growth rate by 2023 is -4.7%.

The newspaper advertisers are shifting the gears and trying to win digital subscribers as a piece of their puzzle game. While online circulation returns are supposed to have strong percentage growth of 6.5%. Still, they remain far below $1.1 billion by 2023 compared to print circulation returns with -2.3% CAGR ($9.5b) in 2023.

Online Music Advertising

Online music advertising was the newborn trend in 2019. This market has been started towards ad-supported free tier service such as Spotify & Amazon.

Unlike the strong growth of podcasts, the 2019 digital music ad store is huge ($1.1b) but will be caught by podcasts in 2021. The CAGR is a more modest 4.6% in the five years to 2023.

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Summation

The entertainment and media industry of the world has validated a wave of shock regarding COVID-19 in 2020. It has toppled small biz, and huge business models expanded real trends & forged new events.

COVID’s repercussions have pulled the future ahead to a certain degree. The consumers may get empowered by their own media consumption in a world of inflated choice. With the shrink in the global economy since 2009, the $2.1tn US media industry is forecast to fade by 5.6% in 2020.